Here's what happened.

The Problem Nobody Talks About

Marketing tracking breaks silently.

A developer changes a phone number. Someone removes a tag. Your CMP pushes an update. Consent Mode blocks everything.

You find out weeks later. When the data looks "weird." Or when a client asks why conversions dropped.

By then? You've been making decisions based on lies.

That campaign you killed? Might have been your best performer. That audience you scaled? Might be phantom conversions. That ROAS you reported? Could be 40% off.

I got tired of playing detective.

So I built something different.

What Is Tracking DOE?

Tracking DOE is an open-source system that gives AI full control over your GTM containers.

Not just read access. Full control.

The 8 things it can do:

Validate - Health check all your clients' tracking
Audit - Full GTM container analysis (tags, triggers, variables, consent)
Debug - Find why conversions aren't working
Onboard - Analyze any website and create monitoring config
Report - Generate shareable HTML reports
Setup/Modify - Create and update GTM via natural language
Knowledge - Search solved problems (never fix the same thing twice)
Detect Changes - Know when someone touches your container

Platforms supported:

GA4
Google Ads
Meta Pixel
LinkedIn
Pinterest
TikTok
Consent Mode v2
Server-side GTM

The Architecture That Makes It Work

Tracking DOE is built on the DOE architecture: Directive-Orchestration-Execution.

Layer 1: DIRECTIVES
SOPs written in Markdown. Tell the AI what to do.

Layer 2: ORCHESTRATION
Claude Code reads directives, makes decisions, routes tasks.

Layer 3: EXECUTION
Python scripts do the actual work. Deterministic. Reliable.

The key insight:

AI is probabilistic. Code is deterministic.

So AI does the thinking. Scripts do the work.

90% accuracy per step = 59% success over 5 steps. Push the execution into code. Let AI focus on decisions.

How To Install (10 Minutes)

Prerequisites

Claude Code (VS Code or Cursor extension)
Python 3.11+
Google account with GTM access

Step 1: Download the files

https://bit.ly/3NmJpb5. < Download here

Step 2: Open the folder in VScode

Step 3: Install Dependencies

'Hey, can you install the dependencies of this project?'

Step 5: Add Your First Client

'Hey, can you create a new project folder for a client of mine?'

Step 6: Test It

'Hey, can you check the GTM container of CLIENT?'

What You Can Ask Claude Code

Once installed, just talk to it:

→ "Audit my GTM container" → "Setup GA4 e-commerce tracking" → "Why aren't my conversions tracking?" → "Compare staging vs production" → "Check all clients" → "Generate a report for [client]"

Claude reads the directives, uses the scripts, and gives you answers.

Automated Monitoring (GitHub Actions)

Want 24/7 monitoring? Set up GitHub Actions.

The workflow runs scheduled checks:

Health check all clients
Validate data flow with real browser
Detect GTM container changes
Send Telegram/Slack alerts
Create GitHub issues for critical problems

Setup Notifications

Add these secrets to your GitHub repo:

Secret	Description
`TELEGRAM_BOT_TOKEN`	Create via @BotFather
`TELEGRAM_CHAT_ID`	Your chat ID
`SLACK_WEBHOOK_URL`	Optional Slack webhook

Now you get pinged before clients notice.

The Self-Learning Loop

This is the part that compounds.

When something breaks:

Fix it - Solve the problem
Update the script - So it handles this case
Update the directive - So AI knows the new flow
Log the learning - In the knowledge base

The system gets stronger every time.

You never solve the same problem twice.

After 6 months, it's solved problems you didn't know you had.

Customizing With ChatGPT/Claude

Don't know Python? No problem.

Take the template scripts. Paste them into ChatGPT or Claude. Say:

"I need to monitor these events on my site: [list events]. My consent banner selector is [selector]. My GA4 ID is [ID]. Update this script for my setup."

AI writes the config. You paste it in. Done.

Who Is This For?

Marketers who manage multiple clients and want automated QA.

Agency owners who need SLA compliance and client reports.

Technical marketers who want to stop playing tracking detective.

Anyone tired of finding out tracking broke... weeks later.

Get The Template

Free download. MIT license. Use it however you want.

What's included:

Full directory structure
All Python scripts
Directive templates (SOPs)
GitHub Actions workflow
Client config templates
Knowledge base starter

Requirements:

Claude Code (VS Code/Cursor)
Python 3.11+
10 minutes to set up

Download here: https://bit.ly/3NmJpb5

I Gave AI Full Control Over My GTM Containers