Schema Markup

Only 31% of all websites use Schema markup, while the remaining 69% are leaving free traffic on the table.

But here's what no one tells you. Schema markup is no longer just for rich search results. It now determines whether artificial intelligence finds your content at all. Data tool runs entirely in your browser, all information you enter is not stored anywhere.


      
    

  


  







  







  
Why Schema markup becomes your secret SEO weapon
Google reads your website as plain text. A price of $299, an address, opening hours - to Google this is all random information without context. Schema markup completely changes this by telling Google exactly what each element means.
The result is impressive. You get stars in your search results, opening hours that stand out immediately, and FAQs that expand. This way you take up three times more space on the results page.
15 schema types that directly impact your visibility
The 5 basic schemas everyone should implement
1. LocalBusiness Schema Place this schema on your contact page to be found locally. It connects your NAP data (name, address, place), opening hours and reviews in one structured whole. Essential for "near me" searches.
2. FAQ Schema This activates expandable questions and answers directly in Google's search results. Users see answers without clicking first. Websites report an average 23% higher click-through rate through this implementation.
3. BreadcrumbList Schema Shows your website structure directly in search results. Users see exactly where content is located with a path like "Home > Blog > SEO Tips" under your URL.
4. Organization Schema For larger companies that want to appear in the Knowledge Graph. Logo, social media links and company information are shown prominently on the right in search results.
5. Article Schema Essential for every blog post. Publication date, author information and featured image all become part of rich search results. Publishers see an average 18% higher click-through rate with complete Article markup.
E-commerce schemas that make conversions explode
Product Schema is indispensable for web shops. It goes beyond just price and inventory. Shipping costs, return policy and warranty conditions are also displayed in a structured way.
Review and AggregateRating Schema trigger the well-known golden stars in search results. Websites with star ratings get up to 18% more clicks through the psychological effect of social proof before people click.
Content schemas for publishers and content creators
VideoObject Schema increases the chance of prominent placement by a factor of 2.5. Video duration, thumbnail and transcript all contribute to better visibility.
Recipe Schema dominates especially in voice searches. Searches like "Hey Siri, chocolate chip cookies recipe" only work with correct markup.
HowTo Schema generates step-by-step rich results, perfect for tutorials. Each step becomes separately visible in Google.
Local schemas for physical businesses
LocalBusiness Schema with GeoCoordinates is essential for "near me" searches. These queries grew by 500% since 2020.
A restaurant that added LocalBusiness Schema with opening hours saw voice search traffic increase by 65%.
The new schema types for 2025
EducationEvent Schema for webinars and courses integrates with Google's education features. Curriculum, teacher information and certificates are all connected in a structured way.
SoftwareApplication Schema activates installation buttons directly in search results.
Why start now?
Only 31% of websites use Schema markup. This means 69% of your competitors are missing this opportunity. With our tool you implement the three most important schemas in 15 minutes. Start with LocalBusiness, add FAQ for your main questions, and finish with Breadcrumbs for your site structure.
Frequently Asked Questions























  
  

























  
  






    
  
    
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    Schema Markup is code you add to your website to help search engines better understand your content. It's like putting labels on your content that say "this is a price", "this is a review", "this is an opening hour". This allows Google to show richer search results with stars, prices or FAQs directly visible.
    
        
    
      
    

      
        
      

    
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    Schema Markup and structured data are the same - it's the code you add. Rich snippets are the result - what people see in Google (like stars or prices). You use Schema Markup (the code) to get rich snippets (the visual result).
    
        
    
      
    

      
        
      

    
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    Yes, especially for small websites it's valuable. It helps you stand out among larger competitors. A local bakery with good Schema Markup can appear more prominently than a large chain without markup. It takes little effort but delivers a lot.
    
        
    
      
    

      
        
      

    
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    JSON-LD goes in the <head> section of your HTML or just before the </body> tag. It doesn't matter exactly where, as long as it's in the HTML. With WordPress, a plugin does this automatically.
    
        
    
      
    

      
        
      

    
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    Yes, most website builders support this:
    • Wix: has built-in structured data for basic Schema
    • Squarespace: you can add JSON-LD via Code Injection
    • Shopify: apps like JSON-LD for SEO do it automatically
    
        
    
      
    

      
        
      

    
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